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Whats the best way to follow up with investors?
OK - I've answered this one before, but I'll add to it.
Most entrepreneurs fail on the follow-up!
I see it all the time. Entrepreneurs send one email or leave one message and dont get a return call - and thats it. No more contact. write that investor off.
Thats the wrong way to do it folks - you need to be persistant, but not annoying! Send interested investors regular updates on your progress. You just hit a new milestone, or revenue goal, you just signed a contract or hit 1M page views to your site. Anything of substance will do. DO NOT send a pissed-off email that asks why they aren't returning your calls.
Also, keep a tab on the investors happenings as well! Subscribe to their blog, read their press releases, check up on who they are investing in. Then send them a 'congrats on your recent investment or exit', in addition to your update. One of the companies they just invested in MAY be a compliment to your company! Let them know how!
In short, do your homework, be persistant, and as Bob Gailus from NY Angels said at our Perfect Venture Conference the other day, "Talk to an investor with the same respect that you would talk to your mother".
Also, on a side note. If an investor asks for something specific, Please send them exactly that. If they say: Send a 1 page summary, do NOT send a 3 page executive summary!
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